Kohler Cast Iron

Client: Kohler Co.

Department: Kitchen & Bath, North America

Creative leads: Ross Mollet (copy) and Alysia Menendez (art)

  • Relaunch and rebrand of Kohler Enameled Cast Iron, producing high-level messaging to position Kohler as the leading brand for cast iron kitchen and bath products

  • Developed hero tagline and story direction for campaign rebrand, collaborating with creative leads

  • Developed messaging for landing pages, emails, print, paid social, and more - producing multi-funnel copy for over 100 placements

  • Worked swiftly and efficiently within a six week deadline to launch

Stories start with cast iron.